Marketing Overview: every tool in one hub

Marketing is a single dashboard page that links out to every marketing tool BrandOps offers, each shown as a card with a live stat pulled straight from your data.

• Ad Spend and Email Campaigns show for every business type: Ad Spend shows total spend logged, and Email Campaigns shows how many campaigns you've created.
• Influencer Campaigns (creator/GMV campaigns) only shows for Ecommerce brands, with your live campaign count.
• Outreach only shows for Ecommerce, SaaS, Consulting, or Freelance brands, with a count of leads still sitting in Pending status.
• Keyword Finder always shows last, for every business type, since SEO research isn't tied to how you bill.
• Which cards you see is controlled entirely by Business Type (Settings → Brand); the sidebar's Marketing menu follows the same order: Overview → Templates → Outreach → Outreach Sequences → Email Campaigns → Ad Spend → Keyword Finder.

Log paid spend across every channel in one place, and let Google Ads spend log itself once you connect it.

• Log spend manually for Meta, Google, TikTok, LinkedIn, or Other, with clicks, impressions, conversions, and conversion value per period.
• Connect Google Ads and BrandOps can auto-sync yesterday's spend for that channel every day, tagged with an "Auto" badge.
• ROAS (conversion value ÷ spend) is calculated automatically per entry once you've logged a conversion value.

A one-off promo email composer that sends to your existing clients, subscribers, or customers, depending on your business type.

• Compose a subject and body with {{name}} style personalization, pull in a saved template with one click, and send now or schedule for later.
• Optionally set a repeat interval so the same campaign re-sends automatically every N days.

Three connected tools for cold-emailing new prospects: a leads list, an automated follow-up engine, and a shared message library.

• Outreach is where individual leads live: add them one at a time, bulk-import a spreadsheet, or pull them in from Lead Finder.
• Outreach Sequences are named, multi-step follow-up plans with A/B-tested subject/body variants that you enroll already-contacted leads into.
• Outreach Templates is the reusable script library, shared across Outreach, Outreach Sequences, and Email Campaigns, so you never rewrite the same message twice.

For Ecommerce brands, Campaigns groups creators, content, and a promo code together so you can see real revenue, not just reach.

• Attach a promo code to a campaign, and BrandOps pulls GMV directly from delivered, shipped, or packed orders that used it.
• Close out a campaign to freeze its GMV, spend, creator count, and posted-content count as a permanent snapshot.

SEO keyword research and content-gap ideas, available to every business type from the last card on the Marketing hub.

• Not count-based like the other cards; it opens straight into the research tool.