A real technical audit, not a vague score

Every audit runs through nine separate plugins, each producing its own score, issue list, and weighted contribution to your overall score.

• SEO (22% weight), Performance (18%), and Security (18%) carry the most weight in your overall score.
• Ecommerce (10%), Accessibility (9%), and Content (9%) come next, with AI Readiness (5%), Infrastructure (5%), and Domain (4%) rounding out the smaller-weighted categories.
• Each website's card shows an overall score and, on the Agency plan, the full category breakdown, so you can see exactly which area is dragging the average down instead of guessing from one number.
• Every audit records completedAt and an issue count, so you always know how current the data you're looking at is.

The SEO plugin checks the fundamentals search engines actually use to understand and rank your page.

• Title tag presence and length: missing is Critical, under 30 characters is flagged Medium, over 60 characters is flagged Low (Google truncates long titles in results).
• Each issue explains both the SEO impact and, where relevant, what a search engine does in the absence of a fix. For example, a missing title means Google generates an arbitrary one from the URL or H1.

This is the category built specifically for how AI systems (Google AI Overviews, ChatGPT search, Perplexity) find and cite your content, rather than traditional search ranking.

• llms.txt: checks for a /llms.txt file following the llmstxt.org standard. Missing it costs 20 points and comes with ready-to-use starter text for the fix.
• Structured data: checks for JSON-LD generally (missing costs 30 points, the single biggest AI Readiness penalty) and FAQPage schema specifically, since Q&A-formatted schema is one of the most effective ways to get cited in AI Overviews.
• AI crawler access: reads robots.txt for rules blocking GPTBot (OpenAI), ClaudeBot (Anthropic), or PerplexityBot. If any are disallowed, that's flagged High severity, since it means your content simply can't be indexed or cited by that system at all.
• Passage-level clarity: checks for clear H2–H6 headings and enough paragraph structure for AI systems to extract and cite individual passages accurately, rather than one wall of unstructured text.

Performance is measured with real lab data from a headless browser pass against your live site, not a simulated slow connection.

• Largest Contentful Paint (LCP): under 2.5s is good; 2.5–4s needs improvement (Medium severity); 4s+ is Critical and costs 25 points.
• Cumulative Layout Shift (CLS), First Contentful Paint (FCP), and Total Blocking Time (TBT) are captured the same way, each against Google's standard Core Web Vitals thresholds.
• Because these are Core Web Vitals, poor scores here are also a direct Google ranking factor, not just a UX nicety. The audit calls that out explicitly on LCP issues.

Two more categories check whether your site is safe to visit and usable by everyone.

• Security: HTTPS is checked first. Serving over plain HTTP is a Critical issue worth 40 points, since it means all data between browser and server is unencrypted. HSTS header presence is checked next as a High-severity follow-up.
• Accessibility: runs axe-core against an actually rendered page, catching real WCAG violations (ARIA misuse, colour contrast, structural issues) that a static-HTML regex check can't see. Each violation's real-world impact (critical/serious/moderate/minor) maps directly to severity and score penalty.
• Every accessibility issue links to the exact axe-core rule and its documentation, so a fix isn't guesswork.

Website Intelligence is an Agency-plan feature, scoped to one primary website per brand plus unlimited competitor tracking.

• Every plan below Agency sees a locked page explaining what unlocking gets you: full SEO/security/performance/AI-readiness audits, Core Web Vitals, scheduled re-scans, and competitor benchmarking.
• Add competitor websites for side-by-side score comparison. Those scores also surface in the Competitors list on Brand Hub.
• Critical/High severity SEO and AI Readiness issues from your latest audit feed directly into Brand Hub's SEO Agent and GEO Agent review queues, so triage doesn't require a separate trip back here.