Know what to write about before you write it
Keyword Finder answers the question every brand's content plan runs into: "what should we actually write about?" It combines live Google Trends data with researched keyword opportunities and intent scoring for your specific niche.
Trends
Open Keyword Finder and the Trends tab is already populated; no seed term needed. It's a live read of what's trending right now in your brand's niche.
- Useful for a quick "what's worth talking about this week" check without doing any research yourself.
- Refreshes on its own; no manual pulling required.
Research
Type in a seed term (a product, a topic, anything relevant to your brand) and get back a full list of related keywords.
- Each keyword comes with an estimated monthly search volume, an opportunity score, a search intent read (is someone looking to learn, or looking to buy?), and an estimated difficulty score. BrandOps labels the volume, difficulty, and opportunity score as "Estimated" right in the tab, since they're modeled from the keyword itself rather than pulled from a live search-volume API.
- Sort and filter the list to find the highest-opportunity, lowest-difficulty keywords first: the ones most worth your time.
- Select any keywords that look worth writing about; this is the list you'd hand to AI Articles (below) or to a writer on your team.
GSC Striking Distance
This tab previews what a "page 2 keywords" report looks like: search terms sitting just outside the top 10 that a stronger page could push higher. BrandOps flags it clearly as sample data for now, since it isn't wired to your connected Search Console account yet.
- Shows the shape of a striking-distance report: keyword, current position, impressions, and a specific recommendation for closing the gap.
- For your real, live Search Console numbers (actual clicks, impressions, and top queries), connect Google and check the Search Console card in Brand Hub instead.
From keywords to published articles
Coming soonResearch tells you what to write about. The real gap most brands hit next is actually writing it. That's what AI Articles is for: select the keywords worth pursuing from Research above, and have full, source-backed SEO articles generated and published on a schedule, instead of a writer starting from a blank page for every single one.
- Articles come with real cited sources and an SEO-ready title/description, not generic filler text.
- Queue a batch of keywords and they generate on a schedule you set (e.g. one every 24 hours); no one has to remember to click Generate each time.
- Will be available on the Agency plan once it's live. We'd rather ship it once it's genuinely ready than turn it on early. Check back soon.
Common questions
Do I need to connect anything to use Keyword Finder?
No. Trends, Research, and GSC Striking Distance all work with zero setup. GSC Striking Distance currently runs on sample data rather than a live feed, though; connect Google and check the Search Console card in Brand Hub for your real clicks, impressions, and top queries.
How is the opportunity score calculated?
It weighs estimated search volume, trend direction, and estimated ranking difficulty into one number, so you don't have to eyeball three separate metrics for every keyword. Like those inputs, it's labeled "Estimated" in the tab rather than pulled from a live ranking API, but the highest-scoring keywords are still worth prioritizing first.
Is AI Articles available now?
Not yet. It's built but not switched on for any plan while we finish testing it end to end. Keyword Finder's research features (Trends, Research, GSC Striking Distance) are fully available today regardless.
What plan is Keyword Finder on?
The research features (Trends, Research, GSC Striking Distance) are available on every plan. Pushing keywords into AI Articles for auto-generation will be an Agency-plan feature once that's live.
Find your next content idea
Open Keyword Finder and see what's worth writing about for your brand.
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