Plan limits, explained precisely

Every plan shares the core dashboard; what changes is team size, record caps, and which modules are unlocked at all.

• Starter (₹999/mo): Daily dashboard, task management, content pipeline, order tracking, and up to 50 records in your Influencer/Client CRM or subscriber base. Solo use only, with no team collaboration.
• Growth (₹2,999/mo): Everything in Starter, unlimited CRM records, a team of up to 5, advanced analytics, the AI assistant, Brand Hub, and push notifications.
• Agency (₹9,999/mo): Everything in Growth, plus multi-brand workspaces, unlimited team members, dedicated onboarding, and Website Intelligence (1 site per brand). AI Articles is marked coming soon.
• During your 14-day trial, none of this is capped: trials get full Agency-tier access so you can test everything before choosing.

These are the two caps you'll bump into first as a growing team.

• Team members: Solo on Starter (no invites), up to 5 on Growth, unlimited on Agency.
• Influencer/Client CRM: Starter caps at 50 records, enforced per brand (each brand gets its own 50, not a shared org-wide pool). Growth and Agency are unlimited.
• Multi-brand workspaces: Starter and Growth are limited to one brand. Only Agency lets you run more than one brand from a single organization; see the Multi-Brand guide.

These two are monthly usage caps, not hard feature gates. They reset with the calendar month rather than rolling on a 30-day window.

• Lead Finder searches: 10 per month on Starter, unlimited on Growth and Agency.
• Outreach sequence sends: 200 per month on Starter, unlimited on Growth and Agency.
• Both caps are counted organization-wide, not per brand, and reset at the start of each calendar month.
• Growth and Agency organizations are never checked against either cap; the limit simply doesn't apply once you're past Starter.

Some things aren't a usage cap at all. They're simply unavailable below a certain plan.

• Advanced analytics, the AI assistant, and push notifications are Growth-and-up only; Starter doesn't have them regardless of how much you're using the rest of the app.
• Multi-brand workspaces and Website Intelligence are Agency-only; Brand Hub unlocks on Growth.
• Website Intelligence is additionally capped at 1 tracked site per brand even on Agency. That count includes any site you add for competitor benchmarking, not just your own.

BrandOps blocks the specific action that would exceed a limit, not your whole account.

• A minimum-plan feature (like Agency-only multi-brand) returns a clear message naming the plan you need and points you to Settings → Billing to upgrade.
• A usage cap (CRM records, Lead Finder searches, Outreach sends) blocks the next create/search/send once you're at the limit. Everything you already have stays exactly as it is.
• Upgrading takes effect immediately; there's no waiting for a billing cycle to unlock a higher tier's limits once payment goes through.
• None of this applies while you're on an active trial: trial organizations are evaluated as Agency-tier for every check.