How plans and billing work

BrandOps has three tiers, each priced per month plus GST, all starting with the same 14-day free trial.

• Starter, ₹999/month: daily dashboard, task management, content pipeline, and up to 50 creators/clients/subscribers depending on your business type.
• Growth, ₹2,999/month: everything in Starter plus team collaboration for up to 5 people, unlimited creators/clients/subscribers, the AI assistant, push notifications, and advanced analytics.
• Agency, ₹9,999/month: everything in Growth plus multi-brand workspaces, unlimited team members, dedicated onboarding, Brand Hub, and Website Intelligence (1 site per brand).
• Every plan starts with a 14-day free trial, no credit card required, and during that trial you get full Agency-tier access to evaluate everything before committing.
• Full plan-by-plan feature limits are covered in the Plan Limits guide.

The Billing tab shows a live countdown while you're trialing, and it's visible to everyone, not just the Owner.

• The trial banner reads "X days left in your free trial" and switches to "Your trial ends today" on the last day.
• During the trial you're treated as if you're on Agency. Every feature is unlocked, including capped or paid-tier-only ones, so you can genuinely test the product.
• You can pick a plan any time during the trial. You're not required to wait it out.
• Only the Owner sees the plan picker with an active "Choose" action; everyone else can see the trial status but can't act on it.

Plan changes happen from Organization → Billing, and self-serve rules differ depending on whether you're trialing or already paying.

• While trialing or locked, the Owner sees a full plan picker across all three tiers labelled "Choose your plan."
• Once you're actively paying, the picker only shows tiers above your current plan, labelled "Upgrade your plan." You literally can't self-serve into a same-or-lower tier while paid access is active.
• Only the workspace Owner can act on billing. Anyone else attempting a plan change gets "Only the workspace owner can manage billing."
• Already on Agency? The picker disappears entirely and is replaced with a note that you're on the top plan, with links to email or WhatsApp support for enterprise needs like custom workspaces or white-label options.
• Wanting to move to a lower tier isn't a self-serve flow. That goes through support.

BrandOps distinguishes three states under the hood: trialing, paid, and locked. Locked is the only one that blocks the dashboard.

• If your trial ends and no plan has been chosen, the organization is "locked." A full-screen overlay ("Your free trial has ended") sits on top of the dashboard and blocks interaction until a plan is picked. It isn't a redirect, so once you pay it just disappears and you're back where you were.
• The overlay polls in the background every 15 seconds while locked, so if payment completes in another tab or the confirmation takes a moment to arrive, the lock clears on its own without a page reload.
• The same plan picker is always reachable directly at Organization → Billing too, in case you navigate there instead of using the overlay.
• Cancelling a subscription doesn't lock you out immediately. You keep access until the paid period you already covered runs out. Only after that date passes does the organization drop to Starter automatically.
• Nothing about your data changes when you're locked or downgraded. Locking only blocks using the dashboard; it doesn't delete anything.

Cancel subscription is available on the Billing tab whenever you have an active subscription.

• Only the Owner sees the Cancel subscription button, and it asks for confirmation before doing anything.
• Cancelling keeps your current plan active until the end of the billing period you already paid for. There's no immediate cutoff and no partial refund for the remaining days.
• The Billing tab shows exactly when access ends: "Access until [date], then downgrades to Starter."
• If your last payment fails instead of being cancelled, you'll see a "Payment failed" banner. That's a different state (halted/pending) and is handled by Razorpay's automatic retry, not by cancellation.