Every creator, from first DM to real ROI

Every creator moves through an eight-stage pipeline that mirrors a real gifting/collab workflow, viewable as a Kanban board with a running count per stage.

• Not Contacted → Reached Out → Negotiating → Agreed → Product Sent → Waiting for Reel → Reel Posted → Completed.
• Rejected creators are shown separately below the board rather than mixed into the active pipeline, so a dead lead doesn't clutter your working view.
• Each card in the board shows the creator's name, Instagram handle (linked out), follower count, and quick icons for product sent / reel posted status.
• Set a Next follow-up date on any creator so outreach that's waiting on a reply doesn't quietly go stale.

Each creator record captures everything you'd otherwise be tracking in a spreadsheet: contact details plus context.

• Full name, Instagram handle, follower count, niche/category, email, phone/WhatsApp, and an optional profile URL.
• Free-form Notes for context: past conversations, content style, anything that doesn't fit a structured field.
• Contact status can be set directly in the form, or a creator moves through the pipeline stages as you work with them.

Once a creator agrees to a collab, the Product shipment section tracks what was sent and where it is.

• Product sent toggle turns on product name, product value (₹), shipping status, courier name, and tracking number fields.
• Shipping status moves through Preparing → Shipped → Delivered → Returned, giving you a real logistics view per creator instead of a single "sent" checkbox.

Once content goes live, two more sections track how it performed and what the collab actually cost.

• Reel posted toggle unlocks reel URL, views, reach, likes, comments, and engagement rate (%) fields.
• Deal type covers four models: Gifted product, Cash payment, Commission %, or Barter. Each surfaces the relevant fields (cash fee, or commission percentage) instead of one generic "cost" box.
• Payment status tracks Pending, Partial, or Paid, and Revenue attributed (₹) plus free-form ROI notes let you record the real return on a specific creator relationship.

Adding a creator with an Instagram handle can automatically pull in real profile data, if your brand has Creator Insights connected.

• When Facebook Business (Creator Insights) is connected, BrandOps looks up the handle and fills in display name, bio, follower count, media count, and avatar.
• It never overwrites a follower count you've already entered by hand; it only fills that field in when it's still blank, so your own data always wins.
• This runs on every path that creates a new creator record (quick-add, the full form, or converting a lead), and it's entirely best-effort: no connection, a personal (non-Business) account, or a rate limit simply means enrichment is skipped, never a blocked creation.

Two tools cut down the repetitive parts of running outreach at any real volume.

• Outreach Templates: save reusable message templates so your first-touch DM, negotiation follow-up, or reminder doesn't get rewritten from scratch every time.
• CSV Import: bring in an existing spreadsheet of creator contacts in bulk instead of adding them one at a time.