Track every post from idea to published

Content Pipeline is a four-column Kanban board: Idea / Draft, In Review, Scheduled, and Posted. Every content item lives in exactly one column, and each column header shows a live count.

• Cards show the platform icon, title, post type, and status badge, plus a media thumbnail once one's attached.
• Click a card to open its full detail: caption, hashtags, media, brief fields (hook, CTA, talking points, dos/donts), and scheduling info.
• The Idea / Draft column has an inline "Add" button for starting a new item straight from an empty column.
• Empty Review, Scheduled, and Posted columns each show a plain status message instead of an add button, since new items always start in Draft.

Every move between columns is checked before it's allowed, so nothing goes live missing the basics.

• Idea / Draft → In Review: needs a caption. No caption, no move.
• In Review → Scheduled: needs a caption, media (image or video), and a scheduled date/time that isn't already in the past.
• Scheduled → Posted: needs a caption and media.
• A card locks (shown greyed out with a lock badge) once it's Posted, or once it's Scheduled for a time that's already passed. The badge tells you which.
• From a Drafted card, "Schedule directly" skips the In Review step entirely when you don't need a second approval pass; "Publish now" is available on Scheduled Instagram items for pushing them live immediately instead of waiting for the scheduled time.

Every item is tied to a platform, and the post types on offer change based on which one you pick.

• Instagram: Post, Reel, or Carousel.
• YouTube: Short or Full Video.
• Other: Blog post, Case study, Newsletter, or Webinar. This is the platform used for anything without a publishing integration, tracked manually rather than auto-published.
• Which post types you're steered toward depends on your Business Type: Ecommerce and Content/Media brands see Instagram/YouTube framing by default, while other business types get the Other platform's post types front and centre.

Repurpose creates a new pipeline item from an existing one, so a piece that performed well doesn't have to be recreated from scratch.

• Available from the card's action menu on any item, locked or not.
• The new item keeps a link back to what it was repurposed from, so you can trace a post's lineage if it gets reused more than once.
• Useful for adapting a Reel into a different post type, re-running a caption with fresh hashtags, or giving an older post a second pass through the pipeline.

Hashtag Sets are saved groups of hashtags tied to a platform, so you're not retyping the same tags into every caption.

• Each set has a name, a list of hashtags, and an optional platform it's scoped to.
• Pull a saved set into a card while drafting instead of typing hashtags from memory every time.
• Manage sets from the Content Pipeline page, creating new ones as your go-to tag groups change.

Content Pipeline doesn't work in isolation. It's the source of truth that feeds two other parts of BrandOps.

• Items that reach In Review show up on the Posting Approvals page, where an Owner or Admin approves (setting a schedule and moving the item to Scheduled) or rejects it back to Drafted with a note for the creator.
• Once an item has a scheduled date, it appears on the Social Calendar in month, week, and day views, filterable by platform.
• Posted items feed Content Analytics: the recorded views, reach, saves, shares, likes, comments, and watch time on a card come from there.