Connecting Facebook & Instagram Business

There's no single Facebook login that unlocks both of these; they're deliberately separate, in both Settings and in Meta's own permission system.

• BrandOps has two independent Meta-related connections in Settings → Integrations: "Meta" (your own Instagram account) and "Creator Insights" (a separate Facebook Business login). Connecting one does not connect the other.
• The Meta card connects your brand's own Instagram Business account. This is what powers your Instagram DM inbox, publishing, and performance stats inside BrandOps.
• The Creator Insights card is for looking up other creators' public Instagram profiles in the Creator CRM before you reach out to them; it has nothing to do with your own account's DMs or posts.
• Creator Insights is ecommerce-only: the card is gated to brands with Business Type set to Ecommerce, since that's where the Creator CRM itself lives.

This is the connection that runs your Instagram DM inbox and publishing.

• Click Connect Instagram on the Meta card. This connects your Instagram Business account via Meta Login and requires a Facebook Page linked to your Instagram account.
• The requested scopes cover reading your basic profile, managing DMs, reading insights, and content publishing.
• Once connected, the card shows your handle and a token-expiry countdown. A Reconnect option appears once your token is within 14 days of expiring, or has already expired.

A completely separate OAuth flow, built for one narrow purpose: looking up other creators.

• Click Connect for Creator Insights on the Creator Insights card. This is Facebook Login for Business, a different product from the Meta card above, with its own scopes: instagram_basic, instagram_manage_insights, pages_show_list, and pages_read_engagement.
• It works by finding a Facebook Page you administer that has an Instagram Business or Creator account linked to it. If you already connected your own Instagram above, that same Page already qualifies and there's nothing extra to set up.
• BrandOps picks the first Page it finds with a linked Instagram account: if you manage several Pages, whichever one has Instagram linked (and comes back first from Facebook) is the one used.
• If no Page you administer has an Instagram Business/Creator account linked yet, the connection fails with a message telling you to link one in Meta Business Suite and try again.

Business Discovery, the Meta API behind this card, reads public profile data only.

• It looks up a public Instagram profile by username (name, bio, follower count, media count, and profile picture) using your connected Page's access token.
• It only works on public Business or Creator Instagram accounts; a private personal account returns nothing, since it's reading the same public data anyone visiting that profile could see.
• It can also pull like and comment counts for a specific recent post or reel by URL, matched against that creator's most recent 50 posts, which is useful for verifying a past collaboration's numbers.
• This is entirely read-only and separate from your own account: looking up a creator this way never touches your own Instagram DMs, posts, or followers.

A few common snags and what they usually mean.

• A lookup that fails for a creator who clearly exists on Instagram usually means their account isn't set up as a Business or Creator account, since Business Discovery can't resolve personal accounts.
• A rate-limited error means Meta is temporarily throttling lookups; wait a bit and try again rather than retrying immediately.
• If Creator Insights won't connect at all, check that you actually administer at least one Facebook Page in Meta Business Suite, and that some Instagram Business/Creator account (any one, not necessarily your brand's) is linked to it.
• Disconnecting either card is available any time from Settings → Integrations, and disconnecting one has no effect on the other; they're stored and managed completely independently.