Setting up your Brand Kit

Two independent upload slots for the two shapes a logo actually gets used in.

• Logo is your full wordmark or lockup: what goes at the top of a creator brief or a document header.
• Logomark is an icon-only version, for square or small placements like a favicon.
• Both accept PNG, JPEG, WebP, or SVG, capped at 5 MB, uploaded by drag-and-drop or click.
• Either can be replaced or removed at any time. There's no approval step, it just overwrites the previous file.

Structured, not just a swatch grid: every colour and font carries metadata about how it's meant to be used.

• Each colour has a name, a hex code, and a role: primary, secondary, accent, background, text, or other.
• Each font has a name, a role (heading, body, or accent), and a source: Google Fonts, Adobe Fonts, Custom, or System.
• This structure is what lets the rest of BrandOps (and the AI) reason about your brand system instead of just listing hex codes with no context.

The part of Brand Kit that shapes how your brand actually sounds, not just how it looks.

• Tone adjectives are short descriptors (e.g. "bold, playful") that set the overall voice.
• A free-text tone description (2-4 sentences) goes further, and is explicitly included in AI caption prompts and creator briefs. This is the field that most directly changes what the AI writes.
• Writing dos are phrases and language you want more of (e.g. "vibrant, real results"); writing don'ts are what to avoid (e.g. "cheap, discount"). Both feed the same AI brief.
• Caption examples are real past captions you paste in to show, not just tell, what your voice sounds like in practice.

A live domain-availability checker built into the Brand Kit, not a static wishlist.

• Checking runs live, so a domain marked available is genuinely available at the moment you looked, not a cached guess.
• Domains generated during onboarding's brand identity step carry straight into this same list, so nothing you saw there gets lost once onboarding finishes.
• Each suggestion can be copied with one click for pasting into your registrar of choice.

Brand Kit isn't a reference document that sits unread. It's wired directly into BrandOps's AI content tools.

• Colours, fonts, tone adjectives, tone description, writing dos/don'ts, and caption examples all assemble into a single brand brief that AI caption generation reads from.
• The same data is what a creator brief pulls from when you're prepping a brand for an influencer collaboration: one Brand Kit, reused everywhere it's needed instead of re-typed per brief.
• Because it's one record per brand, updating a colour or a tone adjective here updates it everywhere it's referenced. There's no separate copy to keep in sync.

You don't have to remember whether you edited Brand Kit from the sidebar or from Settings. They're the same form.

• The dedicated Brand Kit page in the sidebar and Settings → Brand tab both render the identical Brand Kit editor component against the same underlying record.
• Settings → Brand also shows the Business type selector right above it, so business type and brand identity live in the same tab even though they're separate concerns.
• Only Owners and Admins can save changes; everyone else can view but not edit.